David Jones - blue SALE advertising - genius or fools?

Submitted by Design Junkies on Sun, 04/24/2011 - 17:41

Are we conditioned to only use red for 'SALE' artwork? 
David Jones has gone out on a limb and used blue to promote their sale over the
long Easter/Anzac weekend. 'You are invited to' have your say...

David Jones blue 'Sale' ads...

David Jones - blue 'Sale' ads...